HindustanTimes Mon,21 Apr 2014

Lavazaa plans to open 25 Barista stores per year

Rachit Vats, Hindustan Times  Mumbai, December 04, 2012
First Published: 21:51 IST(4/12/2012) | Last Updated: 21:53 IST(4/12/2012)

Italian coffee giant Luigi Lavazza plans to consolidate its presence in India by scaling up the number of Barista coffee stores. The coffee chain plans to open 25 stores every year. 


“India is an extremely important market to Lavazza’s international operations and strategic to our overall growth initiatives. Thus, the company will not move back from this,” Lavazza spokesperson said in an email interview.

At present, Lavazza has 180 stores in the country and is looking at increasing its footprint.

“In our café segment, we are looking at a three-fold rise in the revenue contribution from India over the next three years. Today India contributes about 3-4% of Lavazza’s turnover. Our aim is to grow it to 10%,” the spokesperson said. There are plans to scale up its premium Crème, which was being test-marketed in Delhi. 

“Our strategy is to open cafes where there are profitable opportunities,” the spokesperson said without disclosing the number of Crème stores planned, adding: “This lounge format is a more premium form of Lavazza. At present, there are 10 Crème outlets in India,” the spokesperson added.

more from Business

700 trainees opt for exit plan at Nokia’s Chennai plant

Finnish handset maker Nokia, struggling to shepherd its Chennai plant into its agreement to be bought by US software giant Microsoft amid tax disputes in India, has got some success with 736 of its trainees accepting the voluntary separation scheme.
Most Popular
Copyright © 2014 HT Media Limited. All Rights Reserved