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HindustanTimes Fri,19 Sep 2014

Lenovo launches Yoga Tablet; aims for higher market share

PTI  Bangalore, November 15, 2013
First Published: 17:32 IST(15/11/2013) | Last Updated: 17:35 IST(15/11/2013)

Aiming at a higher market share, leading personal computer maker Lenovo on Friday announced the launch of its new Yoga Tablet priced between Rs. 22,999 to Rs. 28,999.

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Yoga Tablet has been ergonomically designed to aid a longer and comfortable Tablet viewing experience. It is priced at Rs. 22,999 and Rs. 28,999, for the 20.3 cm and 25.4 cm models, respectively, the company officials said.

".....according to IDC report- in the tablet space we assumed 3% market share in the last quarter and we have moved to 14.3%, a very strong number two position just in a span of 2-3 months," Lenovo India director (consumer business) Shailendra Katyal told reporters on the sidelines of launch event in Bangalore.

He said "This is happening because we are investing into business- in terms of promotion and building our retail presence also in terms of product portfolio; ....This quarter absolutely with this new launch- the differentiated products that we are bringing in, our product portfolio will go up to six products."

"Increasing market share with launch of new products is our ambition, lot depends on how the market takes the new products....let's see how market responds to it....," he said.

He said consumer space is turning out to be larger market when compared to enterprise space. "...clearly we have had very strong results on the consumer side of the business."

"Two years back we were about 8-10% market share in the consumer PC market share, we moved to 13% market share during the whole of last year. This year in quarter 2- I'm happy to share that we were given number two position and our market share has gone up to 17% according to IDC report."

"So clearly we are building a very strong momentum with core business which is PC business in the consumer space."

He said the company was conscious that consumerisation will lead to the growth in the country and hence started investing in the exclusive stores. "It is a differentiated strategy, something that was not done in the PC space."

"In the last year we had 1,000 odd stores, we have currently around 1,450. By the end of this year we will have 1,800 exclusive stores."

"We have two formats of stores; one is larger format which is for tier 1-2 cities and to others  it is small format. Large format will be 500 odd sq ft and the smaller format will be 250 odd sq ft," he added.


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