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HindustanTimes Thu,21 Aug 2014

LG India aims to raise market share in smartphones

HT Correspondent, Hindustan Times  New Delhi, April 23, 2013
First Published: 21:22 IST(23/4/2013) | Last Updated: 21:23 IST(23/4/2013)

LG India has chalked out plans to launch an array of smartphones under its ambit as the company seeks to drop its conservative attitude and grab market share, currently dominated by other brands such as Apple, Samsung and Nokia.

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"We aim to have around 10% share in India's smartphone market by end of 2014," Soon Kwon, managing director, LG India, said at the company's Tech Show on Tuesday. He said the company would launch its flagship smartphone Optimus G Pro by June that is expected to be priced around Rs. 40,000. The company also unveiled a pocket photo printer that is expected to be priced at Rs. 14,990 and will be launched around June. The portable printer can print instant photographs from a smartphone.

"We now have an impressive array of products in mobility…and now is the time to grab mind share," Kwon said. 

LG, so far, has been a fringe player in fast-expanding smartphone market in India but has now diversified its product portfolio and expects mobiles to be a revenue driver. The company expects revenues to grow by 20% during calendar year 2013 with smartphones sales contributing a majority to its revenues.


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