Advertisement

HindustanTimes Wed,23 Jul 2014

Low cost tablets gain market share

None   August 13, 2012
First Published: 12:15 IST(13/8/2012) | Last Updated: 12:32 IST(13/8/2012)

Low-cost sleek tablets, some with exceptional features, have flooded the price-conscious Indian market in recent months, challenging expensive brands.

According to Vishal Tripathi, principal research analyst, Gartner Research, there has been a significant uptake of tablets in the market as compared to last year.

"The demand for such devices from the enterprise verticals has gone up. Sectors such as insurance have started using tablets for front-end customisation. Even the education sector has started showing keen interest in these devices," Tripathi told IANS.

The tablet shipment for the quarter ended March 31 stood at 300,000 and is expected to grow 25 percent annually.

According to Frost & Sullivan, the Indian tablet market would grow to 23.38 million units by 2017.

"Tablet is a smart competing device that is fast catching up and will be driven further by seemless connectivity options and thus enhanced user experience," said Milan Seth, partner and technology practice leader at research firm Ernst & Young India.

"In a price sensitive market like India it is the utility value that makes the devices popular. Tablet is of no value if there are no apps available," he added.

Tripathi, however, believes the tablets still have a long way to go when it comes to offering bundled content.

"They are not offering enough content right now. Those companies who are trying to differentiate themselves by offering content are doing better in the market."


Advertisement
more from Business

RIL wants higher price for gas, upset with $8.4/unit

Mukesh Ambani-led Reliance Industries Ltd (RIL) has told the petroleum ministry that the new price of $8.4 a unit for gas is not the right price and was 'well below the arm’s length price.'
markets
Advertisement
Most Popular
Advertisement
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved