HindustanTimes Sun,20 Apr 2014

Mahindra back in motorcycle market with two new bikes

HT Correspondent, Hindustan Times  Mumbai, January 05, 2013
First Published: 17:29 IST(5/1/2013) | Last Updated: 22:37 IST(6/1/2013)

Two years after it withdrew Stallio, Mahindra is re-entering the motorcycle market with two new 110 cc bikes - Pantero and Centuro. The bikes, unveiled in Mumbai on Friday evening, will be test-marketed in select locations before the commercial launch in a few weeks.


The bikes will compete with five models - Hero's Splendor, Bajaj's Discover, Honda's Dream Yuga, TVS's City Star and Suzuki Hayate - to establish themselves in the highly competitive market of 100-110 cc bikes.

The segment - with five million units of annual sales - is expected to witness a lot of action. Mahindra's bikes, developed in-house, claim a fuel efficiency of 79.4 km per litre.

Most motorcycles in this segment claim a mileage of 75-80 kms and are priced from Rs.40,000 to Rs.50,000.

Anup Mathur, president, Mahindra Two-wheelers, said the firm has invested Rs.100 crore in research and development.

He added that the firm will launch at least one more motorcycle and one more scooter in 2013. The 300 cc Mojo is likely to be launched by September.

Viren Popli, executive VP, Mahindra Two-wheelers, said the firm wants to position its bikes as the most advanced ones in the 110 cc segment.

more from Business

700 trainees opt for exit plan at Nokia’s Chennai plant

Finnish handset maker Nokia, struggling to shepherd its Chennai plant into its agreement to be bought by US software giant Microsoft amid tax disputes in India, has got some success with 736 of its trainees accepting the voluntary separation scheme.
Most Popular
Copyright © 2014 HT Media Limited. All Rights Reserved