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HindustanTimes Fri,18 Apr 2014

Mahindra bats for innovation

PTI  New Delhi, January 24, 2013
First Published: 22:21 IST(24/1/2013) | Last Updated: 22:22 IST(24/1/2013)

Indian business honcho Anand Mahindra, who for long kept a degree in film making as his 'deep, dark' secret, is now keen on a diverse mix of talent including film makers and designers to encourage the culture of innovation at his group.

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Saying that he has a film making degree as the "deepest, darkest secret", Anand Mahindra, vice-chairman and MD of conglomerate Mahindra & Mahindra, at WEF, delved into the positive impact of being innovative.

"My undergraduate degree is in film making. For a long time, it was my deepest, darkest secret. I didn't want anybody to know unless I get thrown out of my company. Today, I am looking for film maker and designer and people from humanities. That is how I am going to create a culture of innovation," Mahindra said.

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