Maruti Suzuki Ignis launched, price starts from Rs 4.59 lakh | business-news | Hindustan Times
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Maruti Suzuki Ignis launched, price starts from Rs 4.59 lakh

Maruti Suzuki has launched the Ignis, the “unconventional and new age” car, through which India’s largest carmaker wants to attract a larger chunk of young car buyers -- an consumer segment it has failed to address in over three decades.

business Updated: Jan 15, 2017 17:47 IST
Ignis was first unveiled by Maruti Suzuki at the Auto Expo 2016.
Ignis was first unveiled by Maruti Suzuki at the Auto Expo 2016.(Hindustan Times)

Maruti Suzuki has launched the Ignis, the “unconventional and new age” car, through which India’s largest carmaker wants to attract a larger chunk of young car buyers -- an consumer segment it has failed to address in over three decades. The petrol version is priced between Rs 4.59 lakh to Rs 6.69 lakh, while the diesel variants start from Rs 6.39 lakh and goes up to Rs 7.80 lakh.

“We want to enter into newer categories... the millennial generation wants connected cars, and that’s what we are trying to give to the buyer,” said Kenichi Ayukawa, CEO and managing director of Maruti Suzuki at the launch.

The mini-SUV, unveiled at the Delhi Auto Expo last year, poses a threat to the Mahindra KUV100 and the Renault Kwid for its styling, but will give Hyundai i10 and Honda Brio a run for their money too.

Read | Maruti Ignis to launched: Five cars that threaten its success

Ignis is powered by the same engines that go into the bonnet of the Swift and the Baleno:

1197cc VVT petrol -- 82PS power @ 6000 rpm -- 113 Nm torque @ 4200 rpm – 20.89kpl 1248cc DDiS diesel -- 75PS power @ 4000rpm -- 190 Nm torque @ 2000 rpm – 26.80kpl

The “premium urban compact” comes in four trims:

Sigma -- Petrol manual only, priced at Rs 4.59 lakh; Delta – Petrol and diesel in both Manual and AMT, price ranges from Rs 5.19 lakh to Rs 6.94 lakh; Zeta - Petrol and diesel in both Manual and AMT, starts from Rs 5.75 lakh and goes up to Rs 7.46 lakh; and the Alpha – Petrol and diesel in Manual transmission only, is available between Rs 6.69 lakh to Rs 7.80 lakh.

Read | Maruti looks to shed its ‘dad’s car’ image in India

Ignis, which Maruti Suzuki has sculpted for the millennials, is packed with features inside and outside the cabin.

“Car purchases by millennial have gone up by 22.7% in the last couple of years,” explained R.S. Kalsi, head of sales and marketing at Maruti.

The 7” touchscreen infotainment system , borrowed from the Baleno, can be linked by both Apple CarPlay and Android Auto.

The automaker plans to come out with 10 more new cars in the next four years, most of which will be to target new customer segments, said Ayukawa.

 
 Feature SWIFT KUV100 KWID IGNIS
 Dimensions (LxWxH) in mm 3850x 1695x 1530 3675x 1705x 1635 3679x 1579x 1478 3700x 1690x 1595
 Ground Clearance in mm 170 170 180 180
 Wheelbase in mm 2430 2385 2422 2435
 Boot space in litres 204 243 300 260
 Engine 1.2L (P)1.3L (D) 1.5L (D) 0.8L (P)1.0L (D) 1.2L (P)1.3L (D)
 Mileage (kpl) 20.4 25.2 18.15 25.1723.01 20.8926.80
 Price Rs 4.85 lakh onwards Rs 4.59 lakh onwards Rs 2.65 lakh onwards Rs 4.59 lakh onwards

Here are five highlights of the Ignis