Amid rising instances of illegal money-pooling activities, the Ministry of Corporate Affairs (MCA) has started tapping various platforms, including visual media, to sensitise investors from falling prey to such schemes.
To reach out to a large number of people, the awareness messages would be propagated through various regional languages besides Hindi and English, a ministry official said.
Apart from the visual platform, campaigns would be done through radio, Internet and mobile phone mediums. Soon, SMSes would also be sent out to the public at large, advising them to take informed decisions before investing their money, he noted.
The campaigns would also focus on people in rural areas, who are most prone to fall prey to such dubious schemes.
“We have started having tickers with messages in Hindi and English for investors on Doordarshan channel. Soon, the regional Doordarshan Kendras will be translating them into regional languages for wider reach.”