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HindustanTimes Thu,28 Aug 2014

Meet Kumar, the writer!

HT Correspondent, Hindustan Times   July 17, 2013
First Published: 09:40 IST(17/7/2013) | Last Updated: 12:19 IST(17/7/2013)

A thinker can be a writer but when a strategist uses his pen, he simply grabs attention.

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This holds true for Nirmalya Kumar who has authored six major books, the latest being, 'Brand Breakout: How Emerging Market Brands Will Go Global'.
 
He became the talk of Indian corporate and political circles when he wrote about India and its rise to economic superpower status.

In India's Global Powerhouses: How They Are Taking on the World (2009), Kumar provides an insider's guide to doing business with Indian leaders and companies.

His latest book on the theme is India Inside: The Emerging Innovation Challenge to the West, written with London Business School colleague Phanish Puranam (2011).

His other books are: Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation (2004); Global Marketing (2005); and Private Label Strategy: How to Meet the Store Brand Challenge (2007).

They primarily focused on marketing strategy, where Kumar is also credited with introducing the concept of "3Vs": Valued customer, value proposition and value network


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