Software giant Microsoft has announced that any app containing 'racy' or 'sexual' content will be removed from its phone-app store.
The company's Windows Phone Marketplace guidelines already ban 'content that a reasonable person would consider to be adult or borderline adult content'.
Microsoft, however, said that it had decided to enforce a more stringent interpretation of the rules, The BBC reports.
"Specifically, we will be paying more attention to the icons, titles, and content of these apps and expect them to be more subtle and modest in the imagery and terms used," Microsoft's senior director for Windows Marketplace, Todd Brix, wrote on the company's blog.
"This is about presenting the right content to the right customer and ensuring that apps meet our standards," Brix added.
According to the report, Microsoft has suggested that developers to use silhouettes as a possible alternative to more risky images.
It added that app writers who fell foul of its crackdown would be contacted over the next few days.