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HindustanTimes Fri,01 Aug 2014

Will expand Lumia to lower price points: Nokia

M Rajendran, Hindustan Times  New Delhi, June 23, 2014
First Published: 23:13 IST(23/6/2014) | Last Updated: 15:51 IST(24/6/2014)

Nokia, which has diversified from its traditional Symbian platform to Windows under its Microsoft ownership and Google-based Android OS, is now ready to do what premium brands rarely do: it is set to push price points lower.

The company is likely to offer its smartphones on Windows 8.1 platform — Nokia Lumia 520, 620 and 720 series phones - for as low as sub-Rs 7,000.

Read: Review: Nokia Lumia 610

"Going forward, Lumia series will be available for lower price bands than now. We will push the price boundaries on Windows device of Lumia even lower," P Balaji, MD, Nokia India, told HT.

"This segment is stepping stone for Lumia… the differentiators of Microsoft that we are packaging on top of Android open source project in X family phones will aid consumers in their transition to a pure Microsoft device in the future," he added.

Read: Review: Nokia Lumia 720

Nokia India is currently focusing on the windows-based smartphone category of Rs. 8,000-Rs 12,000. "Most of our entry-level feature phones are now like smartphones. Going ahead, we will have smartphone capabilities in feature phones," said Balaji.

Nokia is likely to unveil a new X2 series phone on Tuesday, which is likely to be priced in the range of mid-end smartphone category in India.


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