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HindustanTimes Thu,18 Dec 2014

PepsiCo India rejigs its team

HT Correspondent, Hindustan Times  New Delhi, February 09, 2014
First Published: 16:23 IST(9/2/2014) | Last Updated: 16:30 IST(9/2/2014)

PepsiCo India, the top food and beverage company has restructured its senior management team, with an aim to improve its position in India, a move initiated by its new CEO for India region D Shivakumar.

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The company has put in place a new structure which is mainly based on functional reporting centrally and doing away with the earlier marketing unit structure.

The changes will send Homi Battiwalla, currently Senior Director Marketing – Colas, Juices and Juice Drinks (like Slice and water brand Aquafina) for PepsiCo India Beverages as the Senior Director, Beverage Marketing MEA Region and will be based out of Dubai.

Ruchira Jaitly has been promoted and will now lead the entire carbonated soft drink category (that includes brand like Pepsi, 7Up, Mirinda, and Nimbooz as senior director social beverages.) 

Harsh Rai, who was the sales director of Pepsi Foods, and a PepsiCo veteran, has been appointed as the CEO of Nourishco, a PepsiCo India and Tata Beverages JV. He replaces Pratik Pota, who is now vice-president and COO of the company's bottling operations.

Anshul Khanna, senior manager juice and juice drinks who was reporting to Homi Battiwala will now be responsible for Juice category including Slice and will report directly to Deepika Warrier. Under the realignment Vidur Vyas, senior director foods marketing, will continue to lead Foods marketing and will now report into Warrier.

In the new structure, there will be no marketing unit heads and all the unit functional heads will now report centrally to the company owned bottling operations functional heads. As a result the earlier Himalayan and Peninsula market has been done away with paving way for  Satyavrat Pendharkar, senior director & general manager of himalayan market to take up a new assignment within PepsiCo in Dubai.


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