Printworks, the six day long advertising expo of HT Media Ltd, aimed at offering advertising and branding insights to small and medium business enterprises, kicked off at Hotel Park on Tuesday.
Printworks is organised annually by HT Media to make small entrepreneurs understand the benefits of advertisements and help them build a credible brand.
Running into its fifth year, the event promises aspiring companies and entrepreneurs consistent advertising in relevant environment that helps build brand image with the right audience.
The event will continue till December 8 and already has over 2,000 firms registered. Education, retail and travel are the top three sectors with maximum participation.
Designed for small entrepreneurs who do not have the capacity to design or think of advertisements but wish to expand, it aims to reach out to potential advertisers with small budgets.