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HindustanTimes Thu,18 Sep 2014

Samsung rolls out iPhone-bashing ad

Agencies  New Delhi, September 16, 2012
First Published: 08:57 IST(16/9/2012) | Last Updated: 10:30 IST(16/9/2012)

Adorned with the  tagline "It doesn’t take a genius", Samsung has revealed an advertisement comparing Apple’s flagship iPhone 5 to its own Galaxy S III. The ad is scheduled to go to press on Sunday.

Samsung's new print ad listed the two handsets' features side-by-side as it attempts to lure Apple customers. The ad copy says, "It doesn't take a genius," and follows that with, "The next big thing is already here, Galaxy S III."

The advertisement has featured the Galaxy S III's long list of trademarked smartphone functions doubling those found on iPhone 5.  Besides, Apple's new lightning connector is mentioned in a negative light. Samsung described it as "a totally different plug" versus the Galaxy S III's "standard micro USB plug".

The ad didn't mention the numerous enhancements coming with Apple's mobile operating system (iOS 6). Some well-known features of the iPhone 5 like FaceTime, iTunes integration and iCloud were also not mentioned in the ad. Moreover, it also omit the fact that Samsung's handset uses old version of Android.

Samsung attacks Apple with iPhone 5 vs Galaxy S III print ad


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