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HindustanTimes Thu,30 Oct 2014

SAP smells growth enclaves in India

Vivek Sinha, Hindustan Times  New Delhi, December 03, 2012
First Published: 20:52 IST(3/12/2012) | Last Updated: 20:54 IST(3/12/2012)

India’s “de-centralised” decision-making makes it an attractive business destination compared to China where decision making is more centralised, feels Jim Hagemann Snabe the Co-CEO of SAP, the Germany-based multinational that develops business software.

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Snabe’s words assume significance as India is often criticised for having too much democracy that often delays decision-making process in the country and scares away foreign investors.

“India is characterized by being more de-centralised in everything....in decision making and so on,” Snabe said in a telephonic interview. He said that while China has a more centralised culture, with decisions made in a few locations that have a big impact, India’s market structure is much more de-centralised.

This highly de-central market structure of India means that SAP is forging partnerships with other smaller software firms in the country to develop IT solutions around cloud and mobility — its key growth drivers. The company is also keen to rope in a few innovative app developers that are mushrooming across India. These partnerships promise smaller IT firms of India a global platform for their products and also offer SAP an opportunity to tap a vast pool of software professionals.

SAP’s India growth has been robust with “solid double -digit” growth over the past quarters.


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