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HindustanTimes Sat,23 Aug 2014

Maharaj to stay as Air India mascot

Gaurav Choudhury, Hindustan Times  New Delhi, May 23, 2007
First Published: 01:46 IST(23/5/2007) | Last Updated: 01:54 IST(23/5/2007)

The quintessential turbaned Maharaja will be the mascot of the merged entity of Air India and Indian (formerly Indian Airlines) and the new entity will be called ‘Air India’.

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"As ‘Air India’ is a globally and nationally recognised brand name, as well as the designated airline in international bilaterals — the ‘AI’ code being available only to the existing name, it has been decided that the merged entity would continue with the same name," Union Civil Aviation Minister Praful Patel told reporters in New Delhi on Tuesday.

The merged entity will thus have single code AI and famous IC code for Indian will cease to exist.

The design components of the new logo and livery have been drawn after merging some of the current features of both Air India and Indian Airlines. The logo of the new airline is a Flying Swan with the Konark Chakra placed inside it.

The Flying Swan has been morphed from Air India’s characteristic logo, ‘The Centaur’, whereas the ‘Konark Chakra’ is reminiscent of Indian’s logo. The new logo will feature prominently on the tail of the aircrafts. Individually the Konark Chakra will also feature on all the engines of the aircrafts.

"The choice of colours namely red for "Flying Swan" and orange for "Konark Chakra" are meant to signify vigour and advancement. Further the colours also have a strong association with two carriers thereby retaining the earlier imagery of traditional hospitality and service”, said Patel.

The merged entity will have 111 new aircraft (68 Boeing and 43 Airbus) over the next three years, 25 of which would be arriving within 2007 itself.


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