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HindustanTimes Thu,31 Jul 2014

Committee recommends overhauling of TRP rating

HT Correspondent, Hindustan Times  New Delhi, January 11, 2011
First Published: 01:03 IST(11/1/2011) | Last Updated: 01:05 IST(11/1/2011)

TRP ratings, on which the popularity of television programmes are currently being judged, are grossly inadequate, according to a report by a committee chaired by FICCI general secretary Dr Amit Mitra.

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The committee was set up following concerns that the system of generation of Television Rating Points (TRPs) contained several loopholes — the foremost being the small size of sample television households and the complete exclusion of houses in rural India. It has suggested that the sample size should be doubled in next two years and increase it to 30,000 in a period of five years.

Since TRPs have major impact on the programming content of TV channels, issues of accountability, transparency and objectivity in the TRP system assumes significance because inadvertently false ratings could hurt not just broadcasters and advertisers but also viewers.

Union information and broadcasting Minister Ambika Soni said that the report would act as a roadmap for the ongoing review of the TRP system. “The committee has reviewed the TRP mechanism exhaustively and has looked at all the different parameters associated with the process. We will review the recommendations,” Soni said. In India, TRPs are generated through two firms — TAM Media Research and Amap.


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