Advertisement

HindustanTimes Fri,26 Dec 2014

Google to launch ads on YouTube

AFP  Washington, August 22, 2007
First Published: 16:08 IST(22/8/2007) | Last Updated: 16:22 IST(22/8/2007)

US Internet giant Google is to begin running advertisements along with video clips on its popular sharing website YouTube, according to a statement on the YouTube official blog.

Advertisement

The ads will run as "animated overlays that appear on the bottom 20 per cent of a video," said Google late on Tuesday, 10 months after the company bought YouTube for 1.65 billion dollars.

Although YouTube attracts nearly 190 million visitors per month, it has until now remained nearly free of advertising, and also revenue.

Internet users can ignore the overlay ads, close them or click on them to go to the advertiser's page.

The ads, which automatically pause the video, will appear within the first 15 seconds of the launch of a videoclip and end 10 seconds later.

Google said that it plans to post ads only on videos supplied by its official content suppliers, not on the amateur home videos which dominate the site.

Eileen Naughton, Google's director for media platforms, told the New York Times that Google would charge advertisers 20 dollars for every 1,000 times the ads were displayed.

The ads were to begin appearing from Tuesday throughout the site.


Advertisement
more from Infotech-Telecom

DoT snubs Trai call on spectrum pricing

The government may not accept Telecom Regulatory Authority of India’s (Trai) recommendations to reduce the reserve price for cellular radiowaves (spectrum) by up to 46% in the auction slated for January.

markets
Advertisement
Most Popular
Advertisement
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved