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Sony shows new glitz to catch up with Samsung

HT Correspondent, Hindustan Times  New Delhi, September 19, 2013
First Published: 00:15 IST(19/9/2013) | Last Updated: 17:46 IST(19/9/2013)

Electronics major Sony, a late entrant in India’s fast growing smartphone market, is in a hurry to catch up with market leader Samsung.


The Japanese giant, looking to double its share in India’s smartphones market to 20% by end of 2014-15 and triple its smartphone sales revenue to `3,500 crore by end of this fiscal year, on Wednesday launched the Xperia Z1, a premium end waterproof smartphone priced at Rs. 44,990.

“Smartphones will be a major revenue pillar for us,” said Kenichiro Hibi, MD Sony India. In effect, Sony would get a third of its India revenues from smartphone sales.

The phone competes with Samsung’s recently-launched Galaxy Note 3, but is priced lower.  India’s smartphone market, growing 100% annually, is heating up further as brands jostle to launch newer models.

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