Tom Ford Women, Versace Collection to dress up India

  • Timsy Jaipuria, Hindustan Times, New Delhi
  • Updated: Jul 21, 2016 17:29 IST
Shoppers walk past a Tom Ford International LLC store at the DLF Emporio shopping mall in New Delhi. (Getty Images)

You will soon be able to buy Tom Ford Women and Versace Collection at malls and shopping centres in the country. Versace will be priced Rs 8,000-20,000.

As the appetite for luxury and premium brands swells in India, the two brands are looking to set up brick-and-mortar stores in the country by 2016 end. Both brands will house their first outlets in DLF’s upcoming luxury mall Emporio at Chanakyapuri, Dinaz Madhukar, senior vice-president of DLF Promenade and DLF Emporio malls, told HT.

Tom Ford Men is already present in India.

Tom Ford Women, a New York-based fashion brand launched by designer Tom Ford three years back, designs, manufactures and retails apparel, accessories, fragrances, sunglasses, shoes, and cosmetics. In India, Tom Ford Women will be marketed and franchised by DS Luxury Retail Ltd, the luxury retail arm of FMCG major Dharampal Satyapal Group (DS Group), which also has the franchise rights for Tom Ford Men.

“The brand sees immense potential in India. As of now the plan is to have one store in Delhi. The appetite for luxury brands in India is huge, but due to restrictions in preferred locations, including Mumbai and Bangalore, we are unable to plan out outlets elsewhere as of now,” said Praveen Saharya, director, DS Luxury Retail Ltd.

Italian luxury fashion brand Versace is launching its prêt brand – Versace Collection. It will retail products for both men and women.

the company is already present in India with its ultra-luxurious brand -- Versace, which produces upmarket Italian-made ready-to-wear and leather accessories. Apart from this, Versace also offers other labels, including Versace Collection, Versus Versace and Versace Jeans.

Versace Collection will be marketed and sold through OSL Luxury Collection Pvt Ltd. the company plans to expand in India in the next two-three years by opening a store each in Mumbai and Bangalore.

“Our first store will be in Delhi, which we plan to open this year itself, followed by one in Bangalore and Mumbai. The Mumbai store might take time as we are yet to finalise a location, since two new luxury malls are likely to come up there– one by RIL and the other by Makers Max City. In Bangalore, we are considering to open our store in the UB City Mall,” said Salesh Grover, business head, OSL Luxury Collection Pvt Ltd.

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