From iPhone 4S' promotional video to the Samsung ad mocking Apple fans, technology giants released innovative videos to grab the attention of the viewers.
While some failed to make a mark, some of them were an instant hit worldwide for their wit and humour.
Here's a look at the most popular tech videos of this year.
iPhone 4S promo: 28 mn views
If its Apple, you surely don't need any other promotional tactics. The company released an promotional video for its latest product, the iPhone 4S and not surpringly it became a hit worldwide within w few days of its relase. the video in itself has nothing extadordinlay - it just explains the phones new features - the Apple fans ensured that it became a viral of the year.
Google Chrome The Web is What You Make of It campaign featuring Lady Gaga: 22 mn views
With Lady Gaga herself engagaing, connecting with her fans via Google chrome, Google Chrome couldn't have roped in a better person to promote its The Web is What You Make of It campaign. With a youthfu feel, preppy feel and Gaga belting out Edge of Glory, Google played its cards right this time.
Sony PS3's Michael/Long Live Play ad: 15.8 mn views
Sony brings the spotlight on the playstation player in its brand new Michael/Long Live Play ad for Playstaion 3. The ad shows the popluar video game characters paying ode to the biggest hero of all - the player himself - in this case Michael. The ad stuck a chord with video game players all over the world, as it brought the essence of gaming community.
BlackBerry Torch 4G: 9 mn views
After a long time, Blackberry came up with an ad which was crisp, smart and funny - no one breaking into a Blackberry song and dance sequence! The AT&T commercial for the BlackBerry Torch 4G, became an unexpcted hit this year. The boss asking workers to do what you should with a smartphone - play games and have fun - rather than emailing and working was an instant hit among the viewers.
Samsung Galaxy S II: 4.5mn views
Samsung's new ad for Galaxy S II takes a dig Apple fans who've qued up to buy the next iPhone. As the Apple users wait for the next big thing to arrive, they're stunned to see a man flaunting a Samsung Galaxy II, which as it turns out is actually The Next Big Thing.