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HindustanTimes Fri,19 Sep 2014

Unmukt Chand is Pepsi's new brand ambassador

PTI  New Delhi, March 01, 2013
First Published: 13:08 IST(1/3/2013) | Last Updated: 13:12 IST(1/3/2013)

Food and beverages major PepsiCo on Friday said it has roped in India's U-19 Cricket World Cup winning team captain Unmukt Chand as its brand ambassador.

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The youngster will feature in the company's ad campaign along with other cricketers MS Dhoni, Virat Kohli and Suresh Raina, the company said in a statement.

Commenting on the development, PepsiCo India senior director – marketing (colas, juices and yhydration) Homi Battiwalla said: "Our latest campaign takes forward the 'Oh Yes Abhi' philosophy and brings alive Unmukt's impatient moments in his first ever ad-film with MS Dhoni, Virat Kohli and Suresh Raina."

The film showcases the young emerging star impatient to be a part of the Indian cricket team which exemplifies the company's positioning in a fun and exciting manner, he added.

PepsiCo has been active in roping in young and emerging talent in the past too.


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