Soon, startups, entrepreneurs and small garment manufacturers would be able to produce khadi.
To promote khadi, especially among the youth, the Khadi and Village Industries Commission (KVIC) is set to allow any manufacturer to produce clothes made of the traditional fabric. The ministry of micro, small and medium enterprises (MSME) and KVIC are likely to come up with guidelines soon.
At present, manufacturers producing Khadi apparels need to be certified by the KVIC.
Those wishing to venture into khadi production can get an online khadi certificate or khadi mark.
“How can somebody decide who should produce khadi and who should not…the new policy will boost the use of khadi and increase demand,” Arun Kumar Jha, CEO, KVIC, told HT.
Khadi has been a symbol of the Indian spirit and its independence. Last year, Prime Minister Narendra Modi, in his Mann ki Baat, urged every Indian to buy at least one Khadi outfit.
Besides, to increase khadi’s popularity among the masses, there will be more varieties in home items, including bed spreads and pillow covers.
There is currently an urgent need to increase the production of khadi, Jha said. Besides, the KVIC is also focussing on improving the designs while bringing out khadi in wool, linen, silk and muslin. A massive marketing drive is also being planned to boost the sale of the fabric ahead of the Independence Day. The KVIC has also given a go-ahead to ready-made apparel brands, such as Fabindia and Raymond, to sell clothes made of khadi.
Recently, the Indian Institute of Technology (IIT) Bombay hit the headlines after placing an order for 3,500 convocation robes made of khadi. “After Gujarat University, now khadi has also made a niche in the hearts of authorities of the premier IIT Bombay,” the MSME ministry said in a statement.