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With less to spend, Indians prefer local holidays: survey

HT Correspondent, Hindustan Times  Mumbai, May 09, 2013
First Published: 21:51 IST(9/5/2013) | Last Updated: 22:50 IST(9/5/2013)

Due to low disposable income, Indian consumers now prefer travelling to domestic leisure hotspots for holidays over international destinations, says the latest MasterCard Consumer Purchasing Priority Survey on travel.


The survey interviewed 805 respondents in four cities - Mumbai, New Delhi, Bangalore, and Chennai - who talked about their travel habits and preferences. Respondents were in the age group of 18-64 years.

The top three domestic destinations where consumers headed include Agra, Delhi and Mumbai followed by Bangalore and Jammu.

The survey claims that the focus on international travel continues to be aspirational with only 17% respondents intending to travel overseas in the next 12-months.

Hong Kong, Australia and Saudi Arabia emerged as the top three international destinations choice for Indians in the next 12-months.

The survey notes that travel agents play a big role in clinching deals as 58% respondents opted to go with a travel agent for making the bookings. Further, on domestic leisure trips consumers prefer making payments in cash for various expenses.

In the dining and entertainment category, 'mid-range family restaurants and cafes' emerged the most popular destinations with 55% respondents opting for them.

In the luxury shopping segment, the survey found ownership of luxury goods to be low in India. Though the respondents who shop for luxury goods said this year they intended to spend US$1,500 (Rs 81,210), up from about US$ 1,000 (Rs 54,140) a year ago.

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