Advertisement

HindustanTimes Fri,18 Apr 2014

Yahoo and NBC Sports Group to combine sports content

Reuters   December 10, 2012
First Published: 12:15 IST(10/12/2012) | Last Updated: 12:18 IST(10/12/2012)

Yahoo! Inc and NBC Sports Group said they will integrate and promote each others sports content on the Internet as well as on television in a move that would help both the companies draw on their respective strengths across both mediums.



The collaboration will increase NBC's digital presence as well as bolster its college and fantasy game coverage, while Yahoo will gain access NBC's video content, live sports coverage and big name television personalities.

The two companies will maintain separate websites and independent newsrooms, but will collaborate on big sports news stories as well as events coverage both online and on the air, the companies said in a statement late on Sunday.

Yahoo has looked to increase its involvement with television content, it announced a major content sharing deal for financial news with CNBC in June.

The sports news providers will also jointly develop made-for-web video programs that will appear on both Yahoo Sports and NBCSports.com as well as collaborate in how they provide advertising.

The alliance will include, Yahoo Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks, Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will continue to provide sports content for NBCNews.com.

NBC Sports is part of NBC Universal Media, a unit of Comcast Corp.

Advertisement
more from Business

Glenmark pulls 2,900 bottles of ulcer drug in US

India's Glenmark Pharmaceuticals Ltd is recalling some  2,900 bottles of its stomach ulcer drug ranitidine in the United States after a foreign tablet was found in one of the bottles.

markets
Advertisement
Most Popular
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved