Over 13,000 visitors from 47 countries are expected at the Media and Marketing Show (MMS) 2008, the Middle East's premier exhibition for the media and advertising industry, to be held in Dubai on Nov 3-5.
Organisers of the event, the Domus group, said over 200 exhibitors representing around 600 brands would be participating in the show, according to the state-run Emirates News Agency (WAM).
"The event is well established as the place to be seen at for any stakeholder in the media and marketing world, giving them an opportunity to network with the best minds in the business and make their mark in the fast changing media landscape of the region," WAM quoted Domus group managing director Maysoon Abdulla Abulhoul as saying.
"We have devised a well-researched format that gives an equal amount of importance to every sector of the industry, and the increased participants and expected attendees at this year's event proves that it has struck a chord with the region's media and marketing industry," she added.
The fourth edition of the event will be held at the Dubai International Convention and Exhibition Centre.