The health fad sweeping India has not gone unnoticed abroad. Fitness First, the world’s biggest Health Club operator with more than 500 clubs across the globe will set up 20 health clubs in major towns and metros in India with an investment of more than Rs 170 crore. The first such club is likely to be set up in Delhi, after which these will spread to Mumbai, Bangalore, Hyderabad, Chennai, Pune and Chandigarh.
Fitness First has appointed CB Richard Ellis, the world's largest, real estate service provider to chalk out its India expansion plan and real estate acquisition strategy.
The organised health club market in India is estimated at about Rs 30-40 crore while the unorganised sector is about Rs 150-200 crore. Vikram Aditya Bhatia managing director Fitness First India, said, “As personal fitness is increasingly viewed as a long-term investment, people are very keen to find a gym that suits their purposes and most importantly their style. For some fitness aficionados, choosing the right gym is almost as important as choosing the right life partner.”
Said Anshuman Magazine, Managing Director, CB Richard Ellis, South Asia said, “As Indians get more health conscious fitness clubs and other related health and lifestyle areas would benefit significantly.”
The average Fitness First club size will be about 12, 000 to 20, 000 square feet large, and include lifestyle ad-ons: a member's lounge, a DVD library. Membership charges will range between Rs 2800 to Rs 3000 per month. Said Rajeev, general manager of ‘Power House Health club’ in Hauz Khaz, “ There is a shortage of health clubs of high quality in India. With increasing numbers of people joining health clubs, all kinds of substandard clubs have mushroomed. The entry of this international health club will boost general fitness club standards across India.”
Sajid Shamim, marketing head Reebok India, “We will offer appropriate apparel, footwear and fitness equipment to Fitness First in India. We are exploring opportunities for expanding our partnership."
With each Fitness First club employing 50 instructors, over 1000 employees over the next two years are likely to be hired to cater to the growing demand.