Automobile connoisseurs who are unable to get their coveted Yamaha jackets or sportsmen who struggle while looking for their Nike or Rbk accessories may have an option in the form of, ‘Pocket’, a destination format ranging from 1,500 to 5,000 sq feet, with a range of about 62 international brands such as Nike, Zara, Maxx, Tommy Hilfigir etc.
The format will make international brands available at better prices than the usual options, the company Vee India Retail Pvt Ltd, which will run the chain said.
Speaking to Hindustan Times, CEO OP Gupta said, “Based on research done by London School of Management, we realised India has a potential for such a format.” He added that while the first such store has opened in Delhi, plans are afoot to have 60 operational stores by March 2010. 35 properties have been finalised, he added.
“We will not have any private labels and hence no costs arising from them. Also, marketing of the international brands will be borne by the companies themselves, which are mostly MNCs.”
By end of March 2010, Gupta expects to have a turnover of Rs 25 crore from all the ‘Pocket’ operational stores then.