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A sit-down restaurant? Try booking online

business Updated: Jan 14, 2008 23:15 IST
Ruchi Hajela

Want to eat out on a busy day or night and not sure where to go for a sit-down meal? Help may be at hand. Hunger Line, a startup company, plans to help you book tables at thousands of restaurants across the country on the phone or the Web.

Founded by Ankur Malhotra, an MBA graduate from IMT Ghaziabad quit his job around three years back and started creating a data bank of restaurants and hotels, which today equals contact information of 26,000 restaurants in Delhi and NCR region. Hunger Line today provides on-call service for table booking, party booking and also for ordering home deliveries. Users can just call up 30222222 and place their booking or alternatively place their bookings online.

Unlike company owned centres that allow you to only choose out of their menu, Hunger Line lets you choose out of its huge database depending on your choice of menu. Interestingly, the company covers a full circle of options ranging from five star hotels to dhabas. "We have tie-ups with five star hotels in and around Delhi, restaurants and even dhabas," Malhotra, Founder, Hunger Line told Hindustan Times.

The service is currently available only for those living in Delhi and NCR. Going forward, the company plans to start its services in Chandigarh by May 2008 followed by Mumbai and Indore.

Having one number to call up also saves one the hassle of remembering numbers of different eateries.

Hunger Line charges restaurant players for listing them on the Hunger Line website. Apart from that, web banners are the other source of generating revenue.

Down South, the Dabbawala concept seems to be coming up in an online avatar. Papas Tiffin, a tiffin delivery service that allows you to place orders for breakfast, lunch or dinner online and get it delivered for free. The service was started in Bangalore about a month ago and currently serves areas like Koramangla, Ejipura, Madiwala, Brindavan Nagar, National Games Village and Jakkasandra. Users need to register themselves on the website and can then place or cancel their orders online.