The government’s initiative to accredit gyms, spas, cosmetic and beauty centres has come a cropper.
More than two months after the National Accreditation Board for Hospitals and Healthcare providers (NABH) launched the accreditation programme, it has not received a single application for accreditation. A similar fate had met the accreditation programme for hospitals and nursing homes launched over three years ago.
According to a FICCI-Ernst & Young Report, the wellness industry in India is worth Rs 11,000 crore (US $ 2.2 billion) and is projected to grow at an annual rate of 30-35 per cent.
NABH is now holding talks with and organising workshops for ayurveda spa chains, gym chains and yoga centres. It also plans to roll out print advertisements to increase awareness about its programme.
“We will be rolling out awareness campaigns in Kerala, Mumbai, Delhi and UP, where we will be meeting the stakeholders and the general public to explain to them what these standards mean. In addition, we will conduct one-day sensitisation workshops, participate in the International Spa Association Conference and other summits and roll out print advertisements,” said Dr Bhawna Gulati, assistant director, NABH.
Accreditation ensures that a centre follows set standards in controlling infections and safety practices besides meeting service delivery standards.
“Gyms, spas, fitness and beauty centres have just mushroomed across the country. Many of the staff in them have passed a mere one-month training course. Also, you don’t know what kind of products they are using on you. Accreditation will ensure that high quality of care is given to the customer,” said Dr Gulati.
The annual accreditation fee is around Rs 1 lakh and it will be valid for three years.
“The basic problem revolves around lack of proper marketing of benefits of such a programme and lack of awareness creation for the customers and the establishments,” said Jaideep Gupta, head, wellness practice, E&Y.