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Ad spend across media to grow despite slowdown

business Updated: May 09, 2009 00:22 IST
Anita Sharan
Anita Sharan
Hindustan Times
advertisement spending

Never mind the current slump. Newspapers, magazines, television, radio, cinema, outdoors and the Internet are all set to witness growth in advertisement spending over the next three years, says a respected ADEX (advertising expenditure) forecast by leading media service firm ZenithOptimedia.

Though 2009 will see the smallest jump of 6 per cent in 2009 to Rs 22,757 crore, overall spend will rise nearly 9 per cent to Rs 25,004 crore the following year and climb a further 12.2 per cent to Rs. 28,477 crore, says the study.

While rival GroupM of the WPP group saw a 2 per cent decline to Rs 10,003 crore in 2009, ZenithOptimedia forecasts a 1.17 per cent rise to Rs 9,210 crore.

Zenith sees accelerating growth in both TV and Internet ads. TV spending is expected to zoom 8.6 per cent to Rs. 9,301 crore in 2009 from last year.

Internet, growing on a small base, will grow 23 per cent to Rs 455 crore in 2009 and multiply to Rs 847 crore by 2011.