With its new Adobe Creative Suite 5 Master Collection, Adobe Systems has collapsed the complex number of layers involved in putting the same content across different media, including print, internet, and mobile devices.
The new Adobe CS5 enables a designer to create interactive and digital content without having to write code. So far, the designer would visualise the content and then pass it on to the developer to put it in place. With media entities going for multi-media options, putting the power of content creation and expression across different media without too much of technical fuss makes the whole creative proposition attractive and quick.
The Adobe Flash Catalyst is the feature in the CS5 responsible for converting content for different media without the need for writing code. “From print to the mobile device, from script to screen, Adobe CS5 optimises content creation and publishing,” said Sandeep Mehrotra, country head – sales, India. He added that all you needed to do now was “create content once and then cut across media with it. Designers now get more opportunities to make decisions.”
He said that CS5 stands to benefit publishers, designers and marketers in optimising their impact across media. “CS5 was a highly anticipated release for the Indian market, home to a vibrant creative culture with the largest film industry in the world, one of the most awarded advertising industries, and including an ever growing population of animation, design, music, architecture, gaming, publishing and outsourcing industries,” he added.
Adobe is paying India a lot of attention with CS5 since a lot of creative outsourcing business is expected to come to India from other countries going forward. So in May, it plans to hold roadshows across 13 cities, to which it hopes to attract, as Mehrotra said, “around 3,000 creative professionals across print, web, mobile, interactive, film and video production industries.