Airtel signs multi-million dollar deal with Manchester United | business | Hindustan Times
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Airtel signs multi-million dollar deal with Manchester United

business Updated: May 09, 2009 12:50 IST

PTI
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India's top mobile company Bharti Airtel has entered into a multi-million dollar deal with Manchester United, under which its 100 million subscribers would get exclusive access to the mobile content related to one of the world's richest football clubs.

"Footbal is definitely seeing a growing interest amongst the young population in India. Therefore, we are making a pioneering effort to bring to them rich football content on their mobiles, participation in soccer schools and also an opportunity to watch football matches across Europe," Bharti Airtel Deputy CEO Sanjay Kapoor said after signing the deal.

Asked about the financial details, Kapoor said that it is a multi-million dollar deal, but did not divulge further details.

There will be revenue sharing between Manchester United and Airtel for retrieving the contents on mobile phones.

The deal was announced in the presence of renowned soccer players like Wayne Rooney, Carlos Tevez and Darren Fletcher of MUC.

"The deal has two parts-– fixed component to be paid by the company over a period of five years and variable component which would depend on the amount of revenue generated through this deal," Kapoor said.

Bharti Airtel, which had last year announced its plans of setting up a football academy at an investment of Rs 100 crore with the aim of making India eligible for the World Cup 2018, is the first Indian company to sign such an exclusive deal with Manchester United.

As part of the deal, Airtel will be able to bring to its customers rich and exclusive content such as video clips of matches, classic goals and highlights of games of MUC.

On the pricing of contents, Kapoor said no decision has been taken yet but assured that it would be in line with the company's affordable tariff policy.

Commenting on the deal, Machester United Club CEO David Gill said, "I know that cricket is the top game of the moment in India. We are delighted to know that football is most popular after cricket and its fan following is growing among the youth.

"If curry can become number-one dish in the UK, then why football cannot become number one game in India," Gill added.

"We are very proud to have Bharti Airtel as the first Indian company to partner with the club. This partnership will bring the action and the passion of MUC directly to the millions of fans of the club across India and other Asian countries."

Bharti Airtel, which had last year announced its plans of setting up a football academy at an investment of Rs 100 crore with the aim of making India eligible for the World Cup 2018, is the first Indian company to sign such an exclusive deal with Manchester United.

As part of the deal, Airtel will be able to bring to its customers rich and exclusive content such as video clips of matches, classic goals and highlights of games of MUC.

On the pricing of contents, Kapoor said no decision has been taken yet but assured that it would be in line with the company's affordable tariff policy.

Commenting on the deal, Machester United Club CEO David Gill said, "I know that cricket is the top game of the moment in India. We are delighted to know that football is most popular after cricket and its fan following is growing among the youth.

"If curry can become number-one dish in the UK, then why football cannot become number one game in India," Gill added.

"We are very proud to have Bharti Airtel as the first Indian company to partner with the club. This partnership will bring the action and the passion of MUC directly to the millions of fans of the club across India and other Asian countries."