Amazon.com Inc. is cutting the price of its Kindle electronic-book reader yet again and launching an international version, in hopes of spurring more sales and keeping it ahead of a growing field of competitors.
With Wednesday’s $40 reduction on the Kindle, the device now costs $259.
It debuted in 2007 at $399 and started this year at $359, before another price cut in July.
In hopes of stimulating even more growth, Amazon will also start selling a $279 version of the Kindle that will work in 100 countries and be sold to readers outside the US.
This Kindle will begin shipping on Monday in such countries as Australia, Japan, India and Germany.