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Vodafone’s focus is on sharply segmented customer offerings and differentiated products.business Updated: Jul 21, 2011 21:19 IST
Vodafone Essar is among the top three largest telecom service providers in India with a subscriber base of 139 million. It has one of the largest telecom networks in the country and covers about 80% of the country’s population.
The company is now expanding into rural areas. By the end of December 2010, Vodafone had nearly 48 million rural wireless subscribers, second only to Bharti (61 million).
The company has its 3G footprint in 10 circles — Delhi, Mumbai, Chennai, Kolkata, Maharashtra, Gujarat, Tamil Nadu, Haryana, Uttar Pradesh (E) and West Bengal — markets that we expect to form bulk of the demand for data services in the next few years.
With a retail footprint of 7,561 stores, the company has also the third-largest retail footprint in the country and is well equipped to serve the current and untapped rural subscriber base.
Vodafone has more than 1.3 million retail sales and service outlets with more than 50% of these in rural areas.
“As a customer-obsessed company, one of the key aspects of our business approach has been to sharply segment our customer offerings and deliver differentiated products and services to be relevant,” said an official spokesperson of the company.
“We employed high-end business analytics to identify homogeneous customer segments and then created a product and distribution strategy to meet the requirement effectively.”
The company believes it has grown only because customers have faith in its business and brand proposition, backed by the good quality of network and customer service.
“We have made considerable investments in our quality of network and customer service and are geared up with the technology to enable us service our customer base across the country,” said the spokesperson of the company.
“We develop our services and products on the basis of a deep understanding of our customer needs and constantly aim to provide them with superior and innovative offerings,” the spokesperson added.