Though Canadian icon BlackBerry continues to maintain its lead in the US smart phone market, handsets with Google’s Android operating system may upset it soon, says a report released Monday.
In fact, the devices with the Google operating system have left Apple’s iPhone behind in the first quarterly sales, a report prepared by the US consumer market research company NPD Group said.
Google’s Android has shaken up the mobile phone market, moving past Apple to take the second position among smartphone operating systems.
According to the report, the Android operating system is now at second position with a share of 28 per cent, just behind BlackBerry’s 36 per cent. Apple’s share is 21 per cent.
“Carrier distribution and promotion have played a crucial role in determining smartphone market share,” NPD Group executive director Ross Rubin said.
Android’s growth has been fuelled by aggressive marketing by Verizon Wireless. But Google’s operating system still has a long way to go as it controls only 9 per cent of the US market as against iPhone’s 25.4 per cent. The US market is controlled by four carriers — AT&T (32 per cent), Verizon Wireless (30 per cent), T-Mobile (17 per cent) and Sprint (15 per cent).
"Carriers continue to offer attractive pricing for devices, but will need to present other data-plans to attract more customers in the future," said Rubin.