Anil Ambani-controlled Mudra launches new agency | business | Hindustan Times
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Anil Ambani-controlled Mudra launches new agency

The Anil Ambani-controlled advertising group Mudra on Tuesday launched a new company, Ignite Mudra, specifically for building brands for new entrepreneurs.

business Updated: Jul 07, 2009 19:23 IST

The Anil Ambani-controlled advertising group Mudra on Tuesday launched a new company, Ignite Mudra, specifically for building brands for new entrepreneurs.

"The Mudra group has been responsible for building several iconic brands such as Vimal, Dhara, Rasna, Itchguard, Dermicool, Moov and Nutralite for the past three decades," said Ignite Mudra president Chandan Nath at a press conference in Ahmedabad.

"The agency now plans to use this heritage to help grow entrepreneurial ventures by building strong brands across geographies in India and abroad," Nath said.

According to him, there is a dearth of services offering entrepreneurs systematic guidance to build sustainable brands.

"At Ignite Mudra, we want to utilise our intuitive understanding of the needs of the entrepreneurs and our experience in growing successful brands to create a broader brand building platform," he added.

The new company will be headquartered in Ahmedabad.