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Animaster to tap Kerala market

business Updated: Oct 08, 2007 17:39 IST

IANS
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Animaster, a leading animation training academy, has drawn up ambitious plans to tap the Kerala market.

According to Sebastian Thomas, general manager, Animaster, channel development, Kerala is a key market for their national expansion plan.

"Despite the state's high literacy rate and skilled manpower, it remains an untapped market for animation. We currently operate two centres in Kerala and plans are on the anvil to set up seven franchisees in key cities by the year end," said Thomas.

Students in Animaster are taught the latest technologies in animation like Toon Boom, US Animation, Maya, 3D Max, Combustion and Adobe After Effects, along with executing live international projects.

Animaster has collaborated with Algonquin College in Ontario, Canada, to offer a three-year advanced diploma in animation for the first time in India.

The company, established in 2003 in Bangalore, currently runs 35 centres.

According to National Association of Software and Service Companies (Nasscom), the Indian animation and gaming industry is expected to touch the $1-billion mark by 2010 from current revenues of $402 million, mostly due to huge domestic demand for animated content, and online and mobile gaming.

Nasscom also points out that the Indian animation industry is likely to require more than 300,000 professionals and clock a growth rate of 15 per cent to 28 per cent annually.