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App crazy? Watch your step

business Updated: Dec 14, 2011 00:39 IST
HT Correspondent
HT Correspondent
Hindustan Times
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Love those downloads for your gizmo? Prepare to pay more – be it a game, a content feed or a business application. Your iPad, iPhone or other mobile “app” just got dearer with the rupee at an all-time low.

It will not necessarily burn a big hole in your pocket, though, as apps usually cost in the $1 to $8 range, which at Tuesday’s rates would mean Rs 53.2 to Rs 425.6. But watch out if you are an impulsive online buyer or a business user. In five months, dollar-denominated prices have risen by about 20%.

“Apps” are slices of software on your smartphone or tablet PC that help you interact, play or access content and are increasingly like pizza toppings: the basic ones are free while the luxurious ones cost a lot.

“The average price of an app is not significantly high and so a customer will not mind shelling out a couple of extra rupees for his favourite app,” said Akhilesh Tuteja, partner at advisory firm KPMG India.

Consumers who download costly business apps in the range of $30 to $100 would definitely feel the price pinch, Tuteja said.

A silver lining to the currency cloud could be that sellers may have kept rupee prices fixed at an earlier conversion rate. “The price of every app is not always adjusted to take all currency fluctuations into account. So this effectively means certain apps may still be selling at a dollar conversion rates of below Rs 50,” Tuteja said.

Prem Prakash, a 28-year-old lawyer, is hooked to his iPhone where he plays games for hours at a stretch.

“Most of the game apps are free downloads and for a few that cost a couple of dollars I will not mind shelling out more money,” said Prakash.

Dowloads are catching on. Apple, the maker of iPhone, says its app store has more than 500,000 software applications and that more than 100 million apps have been downloaded from its Mac App Store in less than a year.

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