The smartphone craze is going global, reaching never-before-seen milestones. Not only are device activations up, but consumers are racing to download record numbers of apps on their newly acquired devices.
Christmas Day in 2011 was the biggest day for global device activations ever, and app store analytics firm Flurry says the significantly elevated device activations have in turn lead to an astonishing 1.2 billion app downloads during the holiday week of December 25-31.
"While we saw records shattered on Christmas Day for worldwide iOS and Andr[oi]d device activations and downloads, the influx of new devices has facilitated the first-ever breaking of the one-billion-download record to occur within a week. This took place during the last seven days of 2011, from 12/25 to 12/31. Folks, we've broken the one-billion barrier; 1.2 billion downloads within a week to be exact," announced Peter Farago, vice president of marketing at Flurry, in a January 2 email.
People living in the US were the most avid app downloaders, accounting for 509 million downloads. China was in second place with 99 million app downloads, followed by the UK (81 million), Canada (41 million), Germany (40 million), France (40 million), South Korea (34 million), Australia (28 million), Italy (25 million) and Japan (20 million).
Smartphones were not the only app-hungry gadgets flying off the shelves this Christmas. Amazon reported that it had sold well over 1 million Kindle tablets and e-readers per week throughout December, a major milestone for the company.
The online retailer said Christmas Day was its biggest day ever for Kindle book downloads and its newly released Kindle Fire tablet continued to be the best-selling product within the store.
Google Android chief Andy Rubin tweeted that Google activated 3.7 million Android-based tablets and smartphones on December 24 and 25.