According to the technology blog TechCrunch, Apple has acquired Chomp, an American app discovery company, for a rumoured $50 million. Chomp simplifies searching applications for mobile phones and tablet PCs. At present, it offers services for iOS and Android softwares.
It is rumoured that Apple wants to use Chomp to refurbish its App Store. Apple’s spokeswoman Amy Bessette, while confirming the news to Bloomberg, said, “We buy smaller technology companies from time to time and generally don't comment on our purposes or plans.”
The tech giant hasn’t yet made the details of the deal, including the price, public. The website 9to5Mac.com, which is dedicated to all things Apple, claims that Chomp’s chief executive Ben Keighram will have a new role in Apple’s iTunes marketing team, while chief technology officer Cathy Edwards will be a senior iTunes engineer.
Apple intends to make its App Store, which currently boasts of having over 5,00,000 apps, easy to navigate and user-friendly by using Chomp’s services. There’s no confirmation on whether Chomp will cease its Android operations. But it will be in all likelihood once its team is completely merged with Apple.