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Bajaj eyes premium mkt

business Updated: Jun 08, 2011 21:35 IST
Manu P Toms

Aiming for a strong portfolio of powerbikes, two-wheeler major Bajaj Auto on Wednesday launched Kawasaki Ninja 650R in India at Rs 4.6 lakh (ex-showroom Pune).

Bajaj assembles Ninja series at its Chakan plant and distributes it through its motorcycle retail chain — Probiking.

In two years, Bajaj’s 32 Probiking outlets sold 1,500 units of Ninja 250R.

For Ninja 650R, Bajaj is eying a market in the middle segment of premium bikes, in the Rs 3-8 lakh category. Around 30 bikes are sold in this category where Harley has five models and Hyosung has two.