Bajaj Auto Ltd (BAL) is firming up a three-brand strategy in the premium and executive motorcycle space.
“We will have three distinct brands to cover the entire spectrum. Bajaj will be value for money, Kawasaki would be sport and KTM will bring in off-roading,” Amit Nandi, general manager, Probiking, told Hindustan Times.
All three motorcycle brands would be available at the company’s Probiking chain of showrooms. Currently, the chain has 26 showrooms. BAL will expand the Probiking showroom chain to 30 at the end of this year and 34 by the end of 2010.
The company launched on Wednesday its first Kawasaki motorcycle, the 250cc Kawasaki Ninja 250R, available between Rs 2.69 and 2.70 lakh, ex showroom, Pune.
BAL’s decision to sell Kawasaki bikes is different from their earlier tie-up, which was essentially a technology partnership. Today, the Ninja bikes would be imported as kits and will be assembled at the BAL plant in Chakan.
Spare parts consignments have already been sent to these locations, he added.
The company will also have to modify the existing showrooms before the KTM motorcycles are launched. All the motorcycles would be sold under their individual badges, and there will be no cross-branding, he added.