Greenpeace said on Wednesday it had evidence that Barbie doll packaging comes from Indonesian rainforests, accusing toy manufacturers such as Mattel and Walt Disney Co of contributing to the country's rapid deforestation.
On Tuesday, Greenpeace activists dressed as Ken dolls abseiled down the side of Mattel headquarters near Los Angeles to unfurl a banner saying Barbie packaging contributes to rainforest destruction. The massive pink-and-blue sign on the Mattel building outside Los Angeles, featured a frowning Ken declaring: "Barbie, it's over. I don't date girls that are into deforestation."
"Mattel, which makes Barbie, must stop wrapping the world's most famous toy in rainforest destruction," said Bustar Maitar, head of Greenpeace's campaign to save the forests in Indonesia, in Jakarta.
Greenpeace said its investigators used forensic testing that showed Barbie's packaging comes from Indonesian rainforests.
Indonesia is under intense international pressure to curb its rapid deforestation rate and destruction of carbon-rich peatlands.
Mattel said in a statement it had been in communication with Greenpeace on a variety of paper sourcing issues.