Late entrant into the Indian mobile phone market China Electronics Corporation (CEC), a state-controlled Chinese corporation, is eyeing sales of million units in 2015.
CEC’s subsidiary Sang Fei, is selling its erstwhile joint-venture partner Philips branded mobile handsets in India. The company hopes its focus on rural market with a range of feature phones along with smart phones targeting urban population will drive growth.
Indian mobile phone market is estimated to 300 million units in 2014 with smart phones clocking 80 million units.
CEC bought over Royal Dutch Philips mobile phone business in 2007 and sells Philips-branded mobile phones under a licensing agreement. The company which was selling feature phones in India in a small way launched five smart phone models in a price range of Rs 5,000 to Rs 20,000 in May and is planning to launch four or five more early next year. The company sells half a dozen Philips feature phones in Rs 1,100 to Rs 3,800 price bracket.
“Our immediate aim is to be among top ten mobile phone brands,” said SS Bassi, country manager, Sang Fei.
Sang Fei has retail presence in 1,500 outlets through its Chennai-based distributor Redington and has opened 150 service centres too.
Bassi said the company would soon enter into a tie-up with an e-commerce company for exclusive online sale of Philips mobile sets in the country.