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Bharti Walmart forays into beverages

Bharti Walmart on Tuesday announced foray into beverages segment under its private label, Great Value, pitching against the likes of PepsiCo and Coca Cola.

business Updated: Apr 24, 2012 21:36 IST

Bharti Walmart on Tuesday announced foray into beverages segment under its private label, Great Value, pitching against the likes of PepsiCo and Coca Cola.

The 50:50 cash and carry joint venture between Bharti Enterprises and Walmart Stores Inc said its beverage range includes fruit drinks, flavoured cola, jaljeera and milk.

The fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava, the company said in a statement.

Prices will range from Rs 75 to R81 for two litre bottles for different fruit flavours, while masala cola and flavoured milk will be available for Rs 25 per 500 ml bottle, it added.

Bharti Walmart has been selling grocery and homecare item.