Big Bazaar aims for over Rs 210 cr sales from R-Day sale offer | business | Hindustan Times
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Big Bazaar aims for over Rs 210 cr sales from R-Day sale offer

Big Bazaar, the largest chain of hypermarkets under the Kishore Biyani-led Future Group umbrella, is eyeing a 25-30 per cent rise in sales during a special sale offer it plans to hold between January 23-26.

business Updated: Jan 24, 2010 10:30 IST

Big Bazaar, the largest chain of hypermarkets under the Kishore Biyani-led Future Group umbrella, is eyeing a 25-30 per cent rise in sales during a special sale offer it plans to hold between January 23-26.

Big Bazaar will be holding its special Republic Day offer of 'Sabse Saste 4 Din' from January 23 to 26, 2010, at its all 120 Big Bazaar pan-India.

"This year, we are expecting 25-30 per cent growth in sales during this four-day Republic Day event compared to last year. Even a 25 per cent growth will net us Rs 210 crore," Future Group's Director & CEO, Rakesh Biyani, told PTI here.

In order to provide the best shopping deals and savings to consumers, Big Bazaar is all set to make this year's Republic Day week-end shopping "truly memorable with best deals and mega offers leading to great savings (for customers)," Biyani said.

"We are expecting over 50 lakh customers across all 120 Big Bazaar stores, to avail offers on a wide range of products available across categories like fashion, food, electronics, home-needs, furniture, among others as a part of this four-day event," Biyani said.

Big Bazaar would also provide special offers on the basis of customer insights and past learning.

"It is a great opportunity for them to save money and get the best products at the best possible prices. We start planning for this event at least six months in advance. This gives time for our vendor-partners to plan their production schedules to cater to the demand," he said.

The Future Group, led by its Founder and Group CEO, Kishore Biyani, is one of India's leading business houses with multiple businesses spanning across the consumption space.

While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.

Presently, led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural locations across India.

The group owns several leading formats including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and Central.