After completing ten years of existence, India leading retail chain Big Bazaar is going for an image makeover with a new logo and a tag line that targets modern Indian consumers.
"The logo and tag line will become a part of all our communication. With the new change we are moving on to a more emotional positioning," Future Group Strategy and customer director Vibha Rishi told PTI.
As part of the exercise, the retailer will have a tagline 'Naye India Ka Bazaar', replacing the earlier 'Isse Sasta Aur Accha Kahin Nahin'.
She said the new logo and tagline are contemporary and reflect changing India and ethos of shoppers here.
A television, print and social media communication initiative is also being launched to mark this change.
The new logo has been developed by Bangalore-based design house Idiom and the media campaign has been developed by Mudra Communication.
At present 151 Big Bazaar stores are operational in 90 cities across the country.
"Big Bazaar provides a platform for over 15,000 small, medium and large producers and manufacturers to sell their products to Indian consumers," a company statement added.