Bigg Boss sees good but not brilliant opening in 3rd season | business | Hindustan Times
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Bigg Boss sees good but not brilliant opening in 3rd season

business Updated: Oct 05, 2009 21:00 IST
Anita Sharan
Anita Sharan
Hindustan Times
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TV professionals say anything above three per cent viewership rating on a programme is good news. So at three per cent, Bigg Boss Season 3, anchored by Amitabh Bachchan, got a good rating for its first episode last evening when it launched on Colors at 9 pm.

Certainly, across general entertainment channels (GECs) in the same time slot of 9 pm to 11.30 pm, Bigg Boss 3 saw the highest viewership rating, according to aMap, the overnight TV viewership rating agency. Television viewership rating is the percentage of viewers who watch a programme from the total number of viewers in that time slot.

Bigg Boss 3’s opening viewership rating was significantly higher than its previous two seasons where season 1 saw a rating of 1.4 per cent and season 2 of 1.5 per cent, according to aMap.

But considering the build-up, was the opening viewership expected to be higher, given the opening ratings of other reality shows like Kya Aap Paanchvi Pass Se Tez Hain (4 per cent), Rakhi Ka Swayamvar (3.5 per cent) and Aap Ki Kachehri Season 2 (3.4 per cent)?

Said Rajesh Kamat, CEO of Colors, “The opening ratings are very significant if you keep in mind that they are an average of an episode that was 2.5 hours long.”

Joseph Eapen, CEO, aMap Digital, said, “In a show like Bigg Boss, the build-up occurs as it progresses. For now, 3 per cent is a good start.”

However, the real picture will emerge only when market research agency TAM comes out with its figures next week.

Speaking to Hindustan Times, Bachchan said he doesn’t understand ratings. “But the experience was wonderful. I’m absolutely in awe of the working process of TV,” he said. “There was torrential rain during the shooting, there were water leaks, short circuits, but everyone was working diligently, totally unfazed.”