Bipasha Basu to endorse Emami's lip care range | business | Hindustan Times
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Bipasha Basu to endorse Emami's lip care range

Emami as one of the top FMCG companies in the country has now launched its latest range of chap sticks under the brand name Vasocare.

business Updated: Nov 01, 2011 10:01 IST

An everlasting smile is an instant cure to all worries and undoubtedly the best gift that costs nothing at all.

Emami as one of the top FMCG companies in the country has now launched its latest range of chap sticks under the brand name Vasocare.

Bollywood sensation Bipasha Basu has been roped in to endorse the company's lip care range.

The chap stick, in flavours of Tangy Orange, Yummy Mango, Bubble Gum and Sinful Chocolate, will be available across all cities in India from November 2011.

The market share in India for lip care is Rs 56 crore. With the launch of this new product Emami aims to capture 7% of the market share. As a part of the contract, the Bollywood actress will feature in a few innovative commercials, the first of which will hit the leading Indian TV channels within the next few days.

Commenting on Bipasha's association with the brand, Priti Sureka, director of Emami Ltd said, "When it came to selecting the right brand ambassador for Vasocare, the choice was unanimous. It had to be Bipasha Basu. She is an irresistible concoction of sophistication, exuberance, seduction and serenity."